Experience
Experience
Feb 2025 - Present
Research consultation to include planning, execution, and communication for Microsoft Copilot and generative AI products. Co-lead on multi-stage genAI benchmarking project.
June 2023 - Dec 2024
Owned research and relationships for multiple NetEase first-party AAA studios in concept phase, including game content evaluations and audience insights.
Partnered with studio leadership at the director and head levels to plan and execute research roadmap.
Built process and procedures for research, reporting, and collaboration as a foundational member of the NetEase I&P GURU (Games User Research) team.
Developed foundational methods and insights for building theory on player motivations, genre direction, and feature analysis.
Built a ground-up Insights program including User and Market Research as embedded researcher in Worlds Untold.
Defined target audience and experience pillar benchmarks for Worlds Untold prototype with a self-developed player motivations framework.
May 2019 - May 2023
Managed relationships and projects between internal and external partners spanning numerous disciplines and backgrounds for products in Cloud AI, augmented reality, and human performance.
Developed and communicated a new framework to evolve human-centered design and research to support users in unique and collective roles.
July 2017 - Nov 2018
Developed and owned Destiny 2 Competitive research program, including The Crucible and Gambit.
Managed Bungie UR labs, including hardware refresh of UR Playtest Lab and buildout of UR Usability Lab
Jun 2015 - Jul 2017 | Dec 2018 - May 2019
Designed, conducted, analyzed, and communicated findings for studies across the Xbox Global Publishing portfolio and other studios in Microsoft Studios.
Developed durable insights and new research paradigms for VR testing, VR comfort, and PvE multiplayer games.
Developed accessibility testing program for Xbox platform and Studios products working with specialized populations.
Focus in cognitive processes and technology. Minor in Biological Psychology
Dissertation: The interactions of wearable computers and cognitive processes: Can cognitive theory help improve human performance and mitigate device distraction?
Focus in memory processes and eyewitness identification. Minor in Biological Psychology