While at Microsoft Mixed Reality, my team and I identified some gaps in guidance from traditional human-centered design approaches: They typically focus on the individual, they provide no guidance on how to account for users with intersecting journeys, and they have no concept of collective needs and outcomes that may differ, or at least have different priorities, from those of the individual user.
Click through to Part 1 of my series of Medium articles on the topic.
I produced an "evolution" of the HCD framework (that is, not a new framework, but an addition to account for the above gaps) based on four key insights:
User Structures connect people within their domain
Role-based needs reflect users differing contexts
Collective users are distinct from their individual users
A "critical path" highlights what users need the most
This work went on to influence the approach to research employed across all of Microsoft Mixed Reality, and is available at Medium for anyone in the industry to reference or build upon.