Player Motivations 

At Worlds Untold and NetEase Games, I developed a Player Motivations framework for understanding what players look for in the games they play. 

This work was used to define audiences for titles with Worlds Untold and Jackalyptic Games, generate audience-level genre insights for publishing conversations, craft player archetypes to guide Design, and integrate player experience outcomes at the feature level in the Worlds Untold production roadmap.

A player motivations framework allows for robust, systematic, and impactful analysis of target and competitor audiences. A rich framework can also create nuanced ways of understanding traditionally-referenced player profiles, such as the various ways that Completionism can manifest across different genres and audiences.

Player motivations can also be applied across a single game's development, to include informing decisions from Concept to the Live Game.

While at NetEase Games and Worlds Untold, I developed this framework, collected data via a large survey targeted towards Worlds Untold's target competitor space to create profiles across 20 titles of interest, and then integrated the findings into the studio's development process. 

My insights and recommendations directly drove decision-making by studio leadership, provided experience targets for the Design and creative teams, and drove feature costing as Production built out our roadmaps for Pre-production and Production. Additionally, partner researchers working with other NetEase studios applied the framework to their own games, driving impact at the executive level.